11 Brilliant Ways Businesses Benefit From Flyer Distribution!

published – July 27th 2020

Flyer and poster distribution marketing may not be the number one advertising method you think of when it comes to promoting a business or a brand. Who needs a bunch of glossy pieces of paper in the age of the internet?

However, distributing leaflets and the like can prove to be a very powerful way of advertising for multiple reasons. The results will surprise you greatly.

I know this because I have had the experience of doing flyer, leaflet, poster and catalog distribution work in the past.

As business owners, we all want the world to see us. We also want to expose our brands to as many people as possible. Who doesn’t want a highly profitable business for goodness sake? I wouldn’t turn down that opportunity and I’m sure you would either.

It’s easy to demonstrate to you how and why flyer distribution marketing is such a solid form of advertising. I can also explain why it might be a good fit for you and your business.

Approximately 8 out of 10 of the best UK advertisers use door-to-door flyer distribution as part of their marketing strategy.

This statistic shows us that there must be significant advantages and benefits for businesses when it comes to flyer distribution. If it didn’t work then these big companies wouldn’t bother using it at all and it wouldn’t be so popular.

“It is extremely cost-effective … and we don’t actually use any other form of marketing now”
Linda Fox (Owner of Maids & More)

It says a hell of a lot that a successful and profitable company like this can get by on flyer distribution marketing alone. This also proves that one of the big advantages of this is how cheap it is compared to other advertising.

By some chance, a company or brand might not have the need for a flyer distribution campaign. If so, you can be sure that there will be another business around the corner that does.

Thousands of brands still use flyers and posters to promote themselves. There is no sign of it dying yet so don’t fret if this interests you.

An effective flyer distribution campaign can determine a few different things. It can show how many leads and sales your business is potentially going to make in the future. The campaign can also expose many new customers to your brand.

What are the benefits of flyer distribution? How does a business benefit from flyer distribution? Let’s take a look at a few pros of this kind of advertising. We will examine how it can push any business forward in terms of profit and reputation.

1. Acquiring new customers for your business

I know for a fact that customers are the lifeblood of any business. Most people know this too.

Brands always need to advertise themselves in one way or another. Some brands might turn to flyer distribution marketing to accomplish this. This is good news for flyer distributors as their workload will be pretty constant.

There are a few reasons businesses choose to advertise. One of them is so that they can to widen their influence and reach new people.

A brand can bag themselves new customers. This means that they will likely make more leads and sales in their prospective industry.

Most forms of advertising are very useful. However, flyer and poster distribution marketing has a special place in the hearts of businesses. It can connect with certain groups of people in ways other methods of advertising cannot.

2. A large number of flyers & posters distributed

Most flyer distribution companies want their clients to order a minimum amount of distributions. This is fortunate for the distributors as they will have plenty to do. The number could be one hundred, one thousand or anything over that.

For flyer distributors, the math is simple. The more flyer or leaflets you can distribute, the more money you can earn. A brand will be helping these employees out by providing work for them.

3. Good return on investment for your brand

Some businesses will be hesitant at first to invest money in any sort of advertising. I can definitely understand this as a fellow business owner.

Brands like to see the benefits and have proof that flyer distribution marketing is effective. This way, they won’t be wasting their money. However, once they see how well it works for the first time, they will more than likely do it over and over again.

Distributing flyers or posters has advantages and can offer a great return on investment. Businesses will likely see more money coming back compared to the amount that they are spending.

4. Reaching offline customers

Online and social media advertising is super popular with businesses in this day and age. Nevertheless, what if the customers you are trying to attract don’t have access to the internet? What are you going to do then, smartypants?

I have encountered this very problem for the website you’re using right now. This is when more tradition and old-fashioned advertising methods excel. Examples like flyer distribution marketing can come in clutch for brands.

If you run an online retailer, having a physical catalog or brochure in circulation can help. This will mean that your business can catch and make sales from customers who aren’t internet savvy. Not everyone will know about your website so don’t expect them to.

5. Attracting customers from a certain location

Flyer and poster distribution is helpful if you are attempting to target customers within a particular residential area. This zone might be local to your business premises.

Brands have the advantage of really being able to laser focus. They can narrow down their target area with flyer distribution marketing. Other advertising might have too broad of a reach for yours or their liking.

Flyer distribution campaigns can be vast and far-reaching. This means flyers or leaflets will be distributed on a national or even global scale.

Conversely, these distribution operations can be small. You might want it concentrated on a particular demographic, in a specific area.

I find the latter method is normally where local businesses benefit the most. It all depends on how a business owner wants to carry out the flyer distribution campaign.

6. A personal touch

Flyer distribution marketing has a much more personal touch as well. It can be a significant benefit for businesses.

The recipient will get to interact directly with the distributor when they hand them a flyer or a leaflet. Surely, this is much better than viewing a faceless, soulless electronic device. In my opinion, it can make a world of difference.

Flyer and poster distribution primarily revolves around geography. It is useful for getting the word out to people who congregate in the desired location. Other ways of advertising aren’t nearly as personable as this, in my view.

A lot of the time, recipients are actually seeing a friendly face when the distributor gives them a leaflet or flyer. They will remember this. It will also cause them to make a positive connection whenever they come across the said brand in the future.

photo by Pexels from pixabay

7. Physical advertisements

Sometimes it’s nice for businesses to have a physical advertisement like a flyer or a leaflet.

This can have its pros as opposed to a digital advertisement that only exists in the online webisphere. People can actually see a poster outside in the open which is an advantage.

If a brand wants to distribute a catalog then, for certain people, that can be more effective than an online shopping website.

Salespeople who come to collect usually accompany physical catalogs and brochures. In some instances, these professionals might be more successful at obtaining leads and sales.

They can use face-to-face techniques which is something a web store never would be able to do.

A flyer or leaflet has the advantage of being able to spread physically from person-to-person. Other types of advertisements (especially digital ones, online) don’t have that same versatility.

8. Targeting local customers with flyers & leaflets

Flyer distribution marketing is really helpful for brands that are only trying to target a specific area. They may only want to reach out within let’s say 10 miles of their establishment, for example. Nearby customers are vital for many local businesses.

For instance, there might be a local business in a particular area in London that is interested in distributing leaflets.

In this case, their target audience will only be people in that exact vicinity, let’s say Islington. It will likely be this or a specific set of post or zip codes.

Flyer and poster distribution is a quick and effective way of spreading a message. Ideally, this will be in the immediate vicinity of a local business. It’s a big benefit for businesses that don’t feel the need to take advantage of customers from further afield.

If you run a brick-and-mortar style business, a flyer is going to be very relevant to you. It will also be good to lure someone who lives within easy reach of your establishment.

There is no point in sending a flyer or leaflet to someone in New Delhi if you run a pizza restaurant in New York.

Not all businesses offer a delivery service for their products and services. For this reason, they will need customers to come directly to them.

In this case, there is no point in a brand trying to ensnare international customers at all. This is unless they choose to travel over for a visit.

9. Promoting your online business presence

Some businesses will include something called a QR code on their flyers and posters. This is a relatively new innovation and is sort of like a bar code. It basically allows the person who scans it to access the company’s website or app which is an advantage.

This is a quick and convenient way for the viewer to consume all the necessary additional information. Anything the brand wants to tell them. This could be extra stuff that they didn’t have room to fit on the flyer or leaflet.

It’s fairly easy for a business to include a web address on the advertisement. This way the recipient is aware of their online platform.

I have used a flyer distribution marketing campaign to promote this website in the past, so I know this. Additionally, I have seen my page views rise significantly. This is due to having some hand out flyers and leaflets for me.

Flyer and poster distribution isn’t just for local, brick-and-mortar type companies. In my experience, it’s also good for online businesses. They can attract offline customers who wouldn’t normally know about their online presence.

A brand might then direct the customer’s attention to their website. Here they can sell them a product from their online store, for example. A lot of it is about redirecting people from A to B.

A customer may even prefer to interact with a business online. This is mainly down to the convenience of the internet in general. There is also the fact that a website doesn’t have the strict opening hours that a high street store might have.

High street shopping has been dying a slow death over the last decade. It’s likely a benefit for a website or app to have a flyer or leaflet distribution campaign on the go.

10. Spreading word-of-mouth through flyer distribution

One benefit is that the recipient might end up passing a flyer or leaflet on to a friend. This will then double the number of people that the business exposes itself to.

A flyer or poster distribution campaign can sometimes reach places where internet-based marketing simply cannot.

11. Building brand awareness with flyers & posters

Obtaining sales isn’t necessarily the be-all and end-all of running a business. Not at first, in the initial stages anyway. Although, making money is still important, clearly.

The brand might fail to convert the recipient of a flyer or poster or make them buy anything. Conversely, flyer distribution still has the benefit of building trust and brand awareness with consumers.

They will at least know about your business just from the leaflet they receive, which is a start.

It’s no real loss if the customer doesn’t make a sale for you, you see? You might end up with a lead instead. In addition, they might refer one of their friends to you from viewing the flyer.

This way, flyer distribution marketing will make so many more people open their eyes. They will notice the products and services that your business has to offer.

photo by Editor5807 from wikimedia commons

I hope you can now see the many clear advantages of utilizing a well-timed flyer distribution marketing campaign (as well as I can).

I believe that flyer and poster distribution benefits all businesses. This is true even if it’s just in a small way. Although, distributing leaflets can work on some brands better than others.

It’s a tried and true method of advertising. This has also been proven to work by many big businesses.

Flyer distribution is a great way of attracting new customers. These individuals might have slipped through the net with other methods of advertising. It also has its advantages when it comes down to hanging on to returning customers as well.

Brands will be able to reach customers in places where they never thought they could reach them.

We can learn that flyer distribution allows businesses to reach customers that would have otherwise slipped under the radar. A lot of this comes down to:

location
age
proximity to business headquarters
technological ability

We also know that flyer distribution marketing has the benefit of being incredibly cost-effective for companies. This becomes obvious when held in comparison with other types of advertising.

You get a lot of bang for your buck. Businesses will likely see the money spent on distributing flyers come back to them in the form of profit.

I suggest your next move should be to try out a flyer distribution campaign for your own business. You can then see how you get on first hand. Many flyer distribution companies offer discounts and special offers for first-time customers.

There a few good platforms out there such as Fiverr. This website allows you to hire freelance workers. They will then carry out a solid flyer distribution campaign for your business at an affordable price. Give it a try.

You could also look into other forms of advertising to see if you could take advantage. These other methods might work even better than flyer and leaflet distribution. It all depends on your circumstances.

If you run a company and have an interest in flyer distribution then you can learn more. You can do this by reading books about flyer distribution as well as additional articles.

We now know what the benefits are for brands. Why not find out more about the daily grind of a flyer distributor? You can discover this by asking What Are The Duties & Responsibilities Of A Flyer Distributor?

Can you think of any drawbacks when it comes to using this kind of advertising? What do you think is the biggest advantage of flyer distribution over other marketing?

Please don’t forget to share this with your friends and like it on social media. You can subscribe to our newsletter and comment below too. Thanks for reading!

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