Who Is The Best Target Audience For Catalog & Flyer Distribution?
by Admin Joe
published – Aug 24th 2020
Flyer and catalog distribution might seem like a major nuisance to some people. I can definitely understand the thinking behind this. Recipients might typically see it as more advertising in a sea of other advertisements.
However, there are some audiences who respond positively to flyers, leaflets, posters, catalogs and so on.
People might go ahead and generate a lead for a company. They might even make a purchase of whatever product or service a brand is marketing. Good news for the advertiser!
If you are a business owner (like me), you may be planning on sending out a physical advertisement to promote your company. It would make sense for you to want to know who your ideal target market should be for this.
Brands distribute flyers and leaflets to almost 30 million UK households. Honestly, I have received more than my fair share of these.
From this, we can see that flyers must have some effect on audiences. This has to be true considering how abundant this kind of advertising is. If it didn’t work at all, then businesses wouldn’t bother spending time and money on it.
Clearly, the individual target demographic will be different depending on what product or service is being advertised.
Identifying target audience is vital so let’s take a deeper look. We can then find out the right kinds of people whom businesses will want to attract with a flyer or catalog distribution campaign.
Who is the ideal target audience for flyer distribution?
What is a target audience? Who is MY target audience? Your target audience is the people who will buy goods and services from your business.
Businesses will try to target people who they are most likely to make money from. Clearly, they want to aim for audiences who will buy their products, perhaps repeatedly.
It also helps if the target has friends or family who might have an interest in the flyer too. The effect of word-of-mouth is a powerful weapon in your arsenal. Good target audience analysis and demographic research is key.
Where will I be distributing? Should I perform flyer distribution near me? It might be wise to target people close to your business headquarters or brick-and-mortar store.
Does flyer advertising have a unique target audience?
Flyer and catalog distribution allows businesses to reach other audiences. This means people they wouldn’t ordinarily be able to target through other advertising methods such as:
- television
- radio
- internet
Not everyone owns a TV set or has internet access. However, most people are lucky enough to have an address that they can call home. Notably, this means that leaflet advertising or door-to-door distribution marketing has a very specific edge.
How specific can targeting be for flyer & catalog distribution?
I’m sure you’ll want to know how to find your target audience. Flyer distribution isn’t just about location, companies like to aim for other specific demographics too. It’s more detail-orientated than you might initially realize.
A lot of flyer and catalog distribution companies to really like to narrow down their focus for good reason. They need to know as much about their recipients as possible.
For instance, you might be distributing health and beauty catalogs. Your targets might be homes belonging to glamorous, stay-at-home mothers in their thirties.
In this case, we have taken a combination of multiple characteristics, This allows us to find our ideal marketing target audience.
A business will probably have a good idea of who they want to target in preparation. The more in-depth the targeting is, the more costly the flyer distribution campaign will probably be. Although, it might be worth it for your business to spend the extra money.
Can flyer & catalog distribution targeting to be too broad?
A lot of the time, the target audience has to be specific for a successful flyer or catalog distribution campaign.
The last thing businesses want to do is waste money. Why should they produce a flyer or poster for someone who couldn’t care less about what’s being offered?
It will be another business expense so think carefully. I can assure you that running a business is hard enough without wasting money on things that don’t really benefit you.
Companies really try to refine their marketing operations. They might choose to only distribute to people who fit the ideal mold.
Therefore, having a better chance of the customer buying whatever they’re selling. You wouldn’t sell an electric hair dryer to a bald person, right?
You may be handing out flyers and leaflet in the street or putting up a poster on a wall. There likely won’t be any clearly-defined targets in these two instances. The target audience here will be as broad as anyone nearby, in the same location.
If you are distributing leaflets to every house on one street then targeting won’t be particularly strict here either.
Although, the residents on that particular street may have certain things in common. These characteristics would make them worth targeting for a leaflet campaign.
How much do target audiences differ in flyer distribution?
The parameters for distribution are dependent on what type of advertisements businesses are distributing. A few variables for targets might include:
- age
- race
- occupation
- education
- health
- gender
- religion
- ethnicity
- location
- interests
- political views
- nationality
- marital status
Do flyers & posters need to fit the location when distributing?
A business will need to target the right people. Where can I find the best target audience for flyer distribution?
It would be wise to distribute posters promoting textbooks or university courses inside a college campus. Another example might be a roof tiling service dropping leaflets through the doors of non-rented homes.
On the contrary, you wouldn’t do something foolish like giving out flyers for fast food restaurants such as McDonald’s inside a gym, ya’ dig?
You need the right eyes on the right advertisements. This is a golden rule if you want your flyer distribution campaign to be effective.
Do certain flyers & posters appeal to all target audiences?
Certain advertisements are relevant to everyone, no matter the location. For instance, everybody has to eat (I love food). I don’t know about you, but I think we can all agree that this is an essential expense for all of us in our lives.
We all need to go out and shop for groceries every so often. For this reason, you could distribute business flyers and posters for supermarkets whenever you like.
It can be aimed at literally anybody, from any walk of life. The target audience is pretty much everyone.
Does flyer distribution happen in places with few people?
I would say that this rarely happens. It isn’t really worth it for businesses to target areas with low numbers of people.
Clearly, poster advertising works better if fifty thousand people see the poster rather than just a mere fifty. Advertisements are there for people to see, after all.
In my opinion, the only places where flyer distribution probably wouldn’t be likely to happen would be in isolated areas with little to no people. This might be rural areas like villages or hamlets.
A business can’t expect an amazing return on this in terms of sale or leads. What would be the point in distributing leaflets or posters in a place like this?
It would be like performing a play without bothering to sell any tickets beforehand. It’s maniacal, I tell you. What you are offering would never be seen by anyone, in this scenario.
The only time I could see this happening efficiently is if the place has the perfect target audience for whatever is being distributed.
You might also find that flyer distribution in certain locations is somewhat restricted by the law. There might be certain guidelines or other legislation in place depending on where you are in the world.
Why is it better to distribute to locations with lots of people?
Flyer distribution is most effective in places with high concentrations of people. What would be the point in a fisherman casting his nets out in an area of ocean devoid of fish? The more people, the better.
Distributing in a place with few people leaves little work for flyer distribution workers too. A distributor handing out flyers on a high street wouldn’t have much to do on a quiet day.
Distributors who put leaflets or catalogs through doors don’t really have to worry. If there is a house, then of course there will likely be one person or more living there.
Who is the typical customer when distributing catalogs?
The attributes of people who buy from catalogs can vary. However, there are things that the most loyal catalog readers have in common.
Catalog distribution relies on visiting residences in order to drop off catalogs or brochures and collect orders. For this reason, it is wise to target people who might be at home a lot of the time. This could be people like:
- retirees
- stay-at-home parents
- people who work from home (like myself)
- disabled individuals who have trouble getting out of the house
- anybody else who spends a large amount of time at home
You won’t make as many sales chasing after folk who work out of the home 50 – 60 hours per week.
Is there an ideal target market for catalog distributors?
Some studies show that there are typical catalog consumers to watch out for. Generally, these consumers may be upper-middle-class married women in their 50’s who live in the suburbs.
I used to distribute catalogs and brochures in the past so I can confirm this to generally be true for the most part.
Statistically speaking, women are more likely to purchase from catalogs than men. It helps if they have plenty of disposable income too.
Think about this when choosing a demographic if you run or are thinking about starting up a catalog distribution business.
Customers may also be quite isolated and limited in terms of lacking options when it comes to shopping. There is a fair chance that your target audience doesn’t have access to the internet, for example.
Is catalog distribution more effective on old people?
Some people are more susceptible to flyer and catalog distribution marketing than others.
This is especially true for people who aren’t online in this internet age we find ourselves living in. It’s a stereotype I know, but I’m mainly referring to older generations here.
There is a chance that these target audiences might not even come across certain advertisements that require internet access.
Is catalog distribution useful for people without internet?
The internet is a very convenient tool for consumers to buy products and services. Admittedly, I do most of my shopping online.
If you take this out of the equation, then flyer and catalog distribution suddenly becomes a much more valuable way of advertising.
Those who aren’t tech-savvy tend to stick with old, familiar forms of advertising. Examples of this include TV commercials and newspaper ads.
When distributing catalogs, it is far more productive to target homes that don’t have internet access.
Your success will increase if they have minimal other methods of shopping available to them. This particular target audience is often the best for many catalog companies.
If businesses can reach these people, customers will then have a physical copy that they can access. They can do this all without the need for a computer or other electronic device.
They hardly need a shopping website when they have a glossy catalog or brochure at their fingertips.
Does the internet offer any other forms of marketing?
If you are interested in using the internet to market your business then you should definitely consider email marketing.
For example, The Email Marketer’s Game Plan offers you extremely effective and attention-grabbing email campaigns/templates to promote your business.
This helpful little tool essentially allows you to copy and paste your way to success. They even have positive user testimonials, you should check it out. AWeber is another popular and reliable platform you could try if email marketing interests you.
If that doesn’t float your boat, then you should take a look at the Online Marketing Classroom instead. Not only will they teach you how to promote your company, but they also offer plenty of tips and tricks in other areas of running a successful business.
Do target audiences still find catalog distribution popular?
Many people very much consider catalog shopping and distribution to be old-fashioned nowadays. It’s hay day has definitely been and gone, however, it does still occur.
Catalog delivery remains particularly popular with older people. These folks may be more comfortable with buying from catalogs.
The customer base for catalog distribution won’t be incredibly large by any means. It’s not as lucrative as it once was (as I mentioned before). Most other people (especially the young) will much prefer other shopping methods like purchasing via the internet.
How much should businesses prepare before distribution?
If they know what they’re doing, companies probably won’t just distribute their flyers or posters randomly, willy-nilly. They will have some sort of plan of attack. Flyer distribution works best when there is a specific target audience in mind.
Keep in mind that not everyone in the world is going to want to do business with you. This is true no matter how good your product or service is. How do I find the best target audience for flyer distribution?
A company can examine its current base of customers. They can then try to work out who they should attempt to target via a flyer distribution marketing. It’s all about finding people with relevant interests and matching them with your product.
You need to distribute the right advertisement for the right person. For instance, it would likely be smart to put up a poster for a band or singer within a music venue. The “right” eyes will be on it this way.
Is flyer distribution effective for advertising outdoors?
Flyer and poster distribution is more likely to attract people outdoors unlike other methods of advertising. Your target audience can easily view a poster or be handed a flyer while walking down a street.
How does flyer & leaflet distribution work with vehicles?
You might be a little confused, so let me explain. Flyer distribution is less common with vehicles.
Although, sometimes distributors have even been known to stick flyers under car wiper blades, strange as it sounds. The driver will then hopefully notice it when they return to their vehicle.
A flyer attached to a car might seem a little invasive and annoying to the driver (I totally get this). However, if this is true, then so is any other form of flyer distribution. Remember, if it wasn’t effective, then businesses wouldn’t bother advertising this way.
What type of advertisement will be distributed to vehicles?
Car owners are just as valuable as any other target audience for flyer or leaflet distribution. Businesses will want to take advantage of every opportunity available to them.
The advertisement will probably be related to motoring which makes sense given the target. For example, a car mechanic or tire manufacturer like Michelin might want to distribute their flyers specifically to car owners.
Where exactly does vehicle flyer distribution take place?
Flyer distribution with cars is probably more likely to happen within indoor parking lots. This is more probable than distributing to a car just randomly parked on the street.
Preferably, you want the place to be sheltered. This is in order to protect your flyer or leaflet from poor weather conditions.
Additionally, a parking lot is densely populated with lots of cars. On the other hand, a random street may only be peppered with the occasional parked car.
Do distributors target vehicles based on their characteristics?
Just like door-drop distribution with homes, there is even a specific targeting strategy for cars, believe it or not.
For instance, flyer distributors may aim to only distribute flyers or leaflets to Ford vans over the value of £10,000. Vehicles can be categorized by attributes just like people. Clearly, this will vary depending on the advertisement.
As you can see, there are many variables and characteristics to consider when targeting people for flyer and catalog distribution. I have found that different target audiences will always want different things.
We can learn that the target demographic will likely change. This is dependent on what type of advertisement is currently in distribution. However, for certain things such as the catalogs, the target will stay the same (or at least be similar).
We also know that the perfect target audience does exist if you look for it. This includes those of whom will buy whatever product or service a business promotes (or at least have an interest).
The next thing I suggest you do is to figure out what the characteristics are of a typical customer for your business. If you can crack this, you will then be able to figure out who to target for your next flyer, leaflet, poster or catalog distribution campaign.
You can also educate yourself some more about flyer distribution marketing in general. Do this by reading books on the subject as well as viewing more articles like this one.
Now we know who the target market is for flyer advertising. Ever wondered who was on the other end? You can find out Why Almost Anyone (Young & Old) Can Be A Flyer Distributor.
What kind of person do you think would be most receptive to flyer distribution? If you run a business, do you know who your ideal target audience is?
Please don’t forget to share this with your friends and like it on social media. You can subscribe to our newsletter and comment below too. Thanks for reading!
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