Flyer Distributor To Promotions Business
published – Sept 21st 2020
If you have started a freelance leaflet distribution service, you need to stay in touch with existing customers and look to create new business relationships. Read on to find out ways you can build an online presence and expand your services into a promotions business.
Create an online presence with social media
Social media can be used to build an online presence for your business. Setting up a business page on facebook and linkedIn makes it easier for potential customers to find you and book your services.
Developing your facebook page
Once you have a facebook business page, you can click to invite your contacts and existing customers to like your business page. This quickly spreads the news about your business.
As you build your client database, you can ask customers to leave a review on your business page. Having good reviews is a great way to earn trust with potential customers.
Developing your linked in business page
Once you have filled in your company profile, you can invite your linkedIn contacts and existing customers to follow your business page.
You can post about your services, which will be seen by your followers and potentially seen by new people who are looking for flyer distributors.
Reaching out to potential customers with social media
Facebook is a quick way to research local companies who may need help with promotional activities such as leaflet distribution.
You can call the number on their facebook page or send messages to business pages to ask for details of the person to contact.
Linkedin allows you to search for job titles as well as local businesses. You can request to connect with people such as bar managers or takeaway owners. You can reach out to employees and connect with them.
Business cards are great for potential customers
Once you have a list of takeaways, nightclubs and bars from your internet research and social media research. You can contact them and offer your distribution services.
You can get some business cards printed and go into the business to talk to someone and leave your details with the key contact.
They can keep hold of your card until they have a need for your services. This makes them more likely to call you, rather than to conduct an online search, where they might find your competitors.
Reaching out to printing firms to create partnerships
Give your business card to local printing firms. They can keep you on record for when customers who are printing flyers need help with distributing them.
They might already know some companies who use more expensive door drop services who might benefit from a cheaper alternative.
Printing firms might be interested in offering door drop marketing to their customers so they might want to hire your services themselves so that they can expand their offering to their customers.
Expanding your services to existing customers
Another way to grow your flyer distribution business is to offer more promotional solutions to your existing customers. In addition to flyer distribution and putting flyers through letterboxes, you could consider putting up posters and banners.
Advertising posters
First of all, you need to find venues that would be willing to advertise a poster in the window or inside the premises.
Posters are most effective if they are put in a location where people are stood idle, such as in a waiting area or in a queue.
They can be put up inside a taxi company, fast food outlet or in a window of a newsagent. They may charge a fee for displaying the poster for you.
Outdoor advertising banners
PVC banners with eyelets are easy to secure in position with cable ties. They can be attached to pillars, posts and fences. They can also be attached to brick walls using wall plugs and screws.
We recommend PVC mesh banners for windy conditions. The tiny holes let the wind blow through the material, so they are windproof and resistant to loosening.
Organizing the print process
Alternatively, you could work with local printers to organize the print process. It would save your customers time and effort, if you collected it from the printers before you go to put it up.
Clearly, flyer distribution businesses need to know how to promote themselves. However, they also need to aim their distribution campaigns at the right people, for the benefit of their customers. Find out Who Is The Best Target Audience For Catalog & Flyer Distribution?
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