How Poster & Flyer Distribution Can Help Promote Your Music

published – July 13th 2023

Is there really a way to promote music without social media? Like any business, professional bands and individual musicians need to properly market themselves. They have to do this not just to get noticed for their talent but also to make a living doing something they love.

There are many different ways that artists can advertise themselves. However, the often underutilized poster and flyer distribution may be the best way to go in this instance.

photo by chongodog from pixabay

Poster Distribution Marketing vs Digital Marketing

There are many different ways to promote music. You may turn your nose up at distribution marketing believing it to be outdated. In fairness, even I admit that it is a little old-fashioned. Nevertheless, this can often be the most useful marketing tool for brands and companies. Believe it or not, it is still popular.

Sending out a flyer or sticking up a poster is quite unusual these days but at the same time could be more fruitful due to its subversive nature. The fact that it is uncommon means there will be less competition also.

Nowadays, music is downloaded online and tickets for gigs are mostly booked over the internet. I can certainly see why you might want to focus your efforts on the web so that you can learn how to promote music online.

On the other hand, just think about how many musicians you have seen promoting themselves on Twitter and Facebook. This might be the easiest way to promote music. Social media is fairly oversaturated with the self-promotion of bands (and pretty much any other type of business) at this point.

Understandably, if social media isn’t for you then allow me to suggest something a little different. One interesting way to get your band’s name out there is through email marketing. AWeber is considered to be one of the best platforms in the game for email newsletters so maybe give this a try instead.

How to Make a Music Poster

During the music poster design process, think very carefully about what you want your distribution material to look like. Why not do a rough draft of the layout on a piece of paper first and then take it from there?

You might want to spend some time and effort planning this out before deciding to pull the trigger. Perhaps take a look at a music poster design template online in order to give yourself some ideas and inspiration.

Of course, you don’t want to produce something substandard. Neither do you want to find out that you have made an irreversible mistake along the way (like a spelling error). This would be a huge waste of money and it will also make your music event poster look unprofessional.

Don’t forget to include all of the relevant information on your poster that people might need. This includes show times and locations as well as how to go about buying tickets.

Someone seeing your band name and an attractive logo on a well-designed flyer or poster is great. There is a strong chance that they will remember your music poster art.

If you need more assistance there are computer programs and software out there for this. Maybe you could learn how to make a music poster on Photoshop.

If you are producing your own music poster or flyer in-house then you will need the appropriate materials and equipment. You can get all this and more at Office Depot for a very affordable price. They have a wide range of cheap office supplies and stationery so check them out.

Where would you typically see custom music posters?

Your distribution campaign should specifically target people and areas that you think would enjoy live music. It is almost pointless trying to reach anyone else. Music posters are most commonly seen outside of:

bars
pubs
nightclubs
anywhere else where live music is heard

However, you shouldn’t be afraid to go further afield either. This is especially true when it comes to flyers and leaflets, in my opinion.

When should I conduct my poster distribution campaign?

You may even want to hold off until the Summer months arrive. The weather will be better during this time meaning that people will be more willing to leave the house to attend events and venues. A bit of sunshine will entice people to outdoor events and festivals too.

Word of Mouth

Viewing an attractive music poster can create positive word of mouth. If someone picks up a music flyer but isn’t interested then they can instead pass it on to a friend or family member who likes live music. A visually engaging flyer or poster has artistic value and might be seen as too pretty to simply just throw away.

Will promoting my music business help me network with people?

Interestingly enough, distributing flyers for live music events can also be a stepping stone into the music industry for budding musicians.

Some people do this in order to get their foot in the door and get to know the right people (music scouts and producers). It may spell success if a particularly influential person in the business notices you.

You can also network with other bands and musicians if they see your distribution material. Additionally, you might meet these people while playing venues. This will allow you to form alliances so that you can cross-promote each other’s work.

Can poster distribution effectively help you break the music industry?

Poster campaigns can be quite effective in the entertainment scene. Just look at the popularity and artistic flair of certain posters for famous movies.

Some events have seen almost 70% of ticket sales owing to eyeballs seeing the posters advertising the event in question. These results are impressive and worthwhile as I’m sure you’ll agree. You could argue that entertainment is keeping poster advertising alive like:

film
television
stage plays
music

You can really drive up ticket sales and win over new fans by experimenting with a flyer distribution campaign.

Can working a flyer distribution job teach me how to promote music effectively?

You may indeed be a flyer distributor but also work on a part time business that you have on the side. If you are a wannabe musician, you can learn about effective marketing methods within this job.

Gaining experience in this line of work will help you learn how distribution marketing works for the benefit of your side business. Furthermore, gleaning information from your work routine will help you promote yourself as an artist in the future.

As an example, a poster distributor knows the best places to put up posters. You can really learn the tricks of the trade just by being on the other side.

The best way to promote music is still very much up for debate. We know that flyer distribution marketing can provide a good return on investment for many different kinds of businesses. This is true for musicians too. Building up some buzz from this can also help you network with people in the music industry.

On top of flyer distribution marketing, I would also look into other promotional methods you might use to get your name out there. This can include both paid and free options such as posting on social media (which can still be effective).

Promotion alone won’t help you succeed as a professional musician. Bands and singers also need the right equipment for their recordings and live shows. You can buy a lot of this gear second hand for a low price at Amazon.

If you are a musician, you should now have a greater understanding of how useful flyer distribution is as a promotional tool. You may now want to ask yourself When Are The Best (& Worst) Times To Distribute Flyers?

An aspiring musician can get some ideas for their poster design by visiting spoongraphics and postermywall. Are you a professional musician or part of a band that is trying to achieve success? What do you personally think is the best way to promote a musical act and explain why?

Please don’t forget to share this with your friends and like it on social media. You can subscribe to our newsletter and comment below too. Thanks for reading!

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