The Senior Entrepreneur’s Guide to Business Marketing

published – Jan 2nd 2023

If you’re a senior, you’ve probably spent a lifetime looking forward to retirement. However, many seniors return to work within a year of retiring. Rather than going back to a nine-to-five, seniors can turn to entrepreneurship and start a new business.

You likely already have the skills and ideas that would make a lucrative business idea. Although, perhaps you’re not sure how to market your brand. Senior entrepreneurs should review this guide for essential marketing advice.

photo by stevepb from pixabay

Identify your marketing strengths

The first step to marketing your business is identifying its own unique strengths. For example, you may be providing a product or service that can’t be found anywhere else. This is a great angle to emphasize in your marketing materials.

Similarly, if you use higher quality materials than competitors, you can market your products with this fact. One of the greatest strengths of any business is a satisfied clientele. If your customers are happy, you can ask them to refer their friends and family to your business.

You can even provide them with extra business cards or promotional flyers to help them remember to do just that. If a referral results in a lead, be sure to follow up with the prospective customer immediately.

Networking is yet another marketing strength that seniors can rely on to promote their businesses. Connecting with other entrepreneurs is a surefire way to expand your clientele and build brand awareness.

Look for opportunities to network at social events and special professional venues such as conferences and trade shows.

Leverage online marketing channels

The web is a vital platform for marketing your business. On the other hand, many seniors don’t feel confident navigating social media or building websites. Luckily, must social media platforms are incredibly user friendly and offer intuitive advertising tools for businesses. It’s easy to set up an account on:

You can then start promoting your business to local followers. Furthermore, you can also create YouTube videos to showcase your products’ features and create testimonial videos. As you garner attention, people will be able to share your content. This will expand your audience and help to boost sales.

You can also use simple online tools like a banner ad maker to design attractive graphics for your business. This is less expensive than hiring a graphic designer.

You can easily use your design across social media platforms or on the website of your business. Tools like this are easy for seniors to use. If you want, you can customize your banner with the:

font
images
animation

Outsource marketing to freelance talent

Sometimes you need to get outside help from professionals when you’re tackling marketing tasks. For instance you might be planning on launching a major marketing campaign. In this case, you may need a designer and a strategist to help you pull it off. Marketing professionals can handle all of your needs such as:

logo design
branding
social media marketing

If money is tight, you can hire an affordable freelancer on Fiverr. This particular platform is home to thousands of talented individuals from around the world who will get the job done.

Make marketing a breeze with the right resources

There are many challenges that may face seniors who start businesses. Marketing is one of the most difficult aspects of entrepreneurship. Nevertheless, there are many resources available to help senior business owners.

Reach new clients by soliciting referrals from happy customers. In addition, achieve your marketing goals by getting professional help from a freelance marketing expert.

photo by Pexels from pixabay

There is no shame in asking for additional assistance. However, I suggest exploring free methods of business promotion before looking at paid options.

In your opinion, what is the most effective way of promoting a business for an older person? Why do you think it is so difficult for seniors when it comes to running and marketing a business?

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