Why is Poster & Flyer Distribution Marketing Still So Popular?

published – June 3rd 2023

There are several different methods of promotion you can use to get the word out. Some are high tech and other procedures are a lot more old hat, having been around for many years. Marketing is mainly used in business as a way for brands to become popular and to increase sales, driving up profits.

A flyer distribution service may sound pretty dated on the face of it, but there is no doubting its lasting effectiveness. You can easily see this based on past and current results. Below is a quote from the client of a flyer distribution company to back this point up.

“Excellent service & great value for money. Thank you for making our marketing project such a success!”
Lucy Scott (Super Conservatories & Windows)

photo by wal_172619 from pixabay

Why do brands need flyer & leaflet distribution?

Business owners are often too busy to promote themselves which leaves a massive gap for you to fill as a distributor. Companies sometimes have other separate departments for this purpose if they are not naturally skilled at marketing themselves.

Are there any flyer distribution jobs near me? You may not think it, but there is still plenty of work out there for people who want to do this job.

Is flyer distribution effective in making a business popular?

Billions of leaflets and other advertising materials are distributed around the world every year. It is very much still a popular and thriving business. This just goes to show there is space for several different methods of promotion to exist simultaneously.

Once a brand has seen an effective flyer distribution strategy work at least once for them, they will more than likely place another order.

Is flyer distribution good? In my view, it’s still a very effective form of advertising for many brands, or else they wouldn’t be utilizing it.

Who uses leaflet & flyer delivery?

Dozens of household names conduct pamphlet distribution campaigns including:

Why is door to door flyer distribution business still important?

Flyer distribution is really important to businesses in terms of marketing, promoting, and advertising their brand. Companies have been known to increase leads and attract new customers in droves using this technique.

Flyer distribution is obviously effective otherwise distribution platforms and accompanying businesses would no longer have a need for each other. It creates a mutually beneficial relationship between the two parties due to it working so well.

What are the benefits of flyer distribution?

People tend to pay more attention to what comes through their own door in comparison to seeing an advertisement in any other format.

Obviously, a flyer or leaflet is a physical object which makes it tangible. This can count for a lot when most advertisements you see nowadays only exist digitally.

Seeing something on a screen often makes it disposable and forgettable. This often seems lesser as opposed to something you can touch and hold in your own two hands. These are just a few flyer distribution advantages.

Why is poster advertising so popular?

More often than not, a poster allows the designer to show off their artistic flair. For instance, a movie poster is an advertisement as well as something visually interesting to look at.

People may pay closer attention because of this. You can’t really say the same about other types of ads as these ones can be accused of being quite corporate or sterile.

If you are planning on producing your own flyers then you will probably be in need of some stationary and office supplies. Office Depot should be able to fulfill these needs for you.

Why are catalogs still in distribution?

Brochures and catalogs aren’t as common as they once were to be totally honest with you. Apart from the elderly, how many people do you know who shop from catalogs? I can’t think of many either.

However, homeowners up and down the UK still receive thousands of distributions every month. I admit that catalog shopping has subsided somewhat but it hasn’t vanished altogether. Let’s put it this way, if it no longer worked then they would be no catalogs currently in distribution.

To put it another way, the fact that there isn’t as much catalog distribution anymore means that there isn’t as much competition specifically between catalogs either.

This has become an unexpected benefit for catalog businesses in the overall decline of things. I’m sure it may go away completely one day, but there is still some business to be had.

Oversaturation in Advertising

It surprised me and it might even surprise you to hear that flyer distribution works better than you would expect. This is even true in the generation of the internet.

The digital space for advertising and attention-seeking can sometimes become overcrowded. It can be full of people posting dance videos on TikTok or photos of every single meal they have that day on Instagram, for example.

If you’re interested, the Online Marketing Classroom can teach you more about how to excel in this arena. This opens the door for more traditional methods of advertising like flyer distribution.

You are more likely to get noticed this way rather than in the sea of all those internet users. Why would you want to choose an already saturated market like television, radio or the internet?

I have found that certain kinds of digital marketing are actually quite reliable. For example, email marketing is something that I’ve tried previously and had some degree of success with. If you’re looking for a good platform to start up an email newsletter then I would recommend AWeber.

How much competition is there between flyer distribution companies?

Distribution or door drop marketing has been around for a long, long time. Admittedly, it has lost a little popularity in the last few years due to the internet boom.

On the other hand, it has also recently had its own renaissance of sorts at the same time. This is partly due to competition decreasing among distributors due to the increase in digital advertising. It leaves a gap for new distributors to enter the fray and make a lot of money.

The advertisement is usually delivered directly to the person’s home with little to no other material accompanying it. Of course, there may be other unrelated mail delivered in the same drop but there is unlikely to be any direct competition.

Even with the rise of new technologies, flyer distribution shows no sign of disappearing any time soon. Small businesses and big household brands alike continue to use this popular form of advertising. This is unlikely to change over the next few years, in my opinion.

Seeing as this is so in demand, why not get a slice of the pie for yourself? If you have a business or want to promote something for another personal reason then you should look into this. I suggest planning your campaign with a flyer distribution company as I’m sure it will be worth your investment.

Clearly, pamphlet delivery is still popular in this day and age. This means there is plenty of flyer distribution work available. Find out how you can Earn £12 Per Hour (+ Bonus) Distributing Flyers, Leaflets & Catalogs.

One can gain more knowledge about the ebb and flow of flyer distribution popularity with promomodels and 75media.

Why do you personally believe that flyer distribution marketing is still so popular in recent years? How do you think the demand for flyer distribution will change in the near future?

Please don’t forget to share this with your friends and like it on social media. You can subscribe to our newsletter and comment below too. Thanks for reading!

What Are The Duties & Responsibilities Of A Flyer Distributor?

Do Flyer Distributors Earn More Money Going Freelance?

Which Are The Best Flyer Distribution Employers To Work For?

Why Almost Anyone (Young & Old) Can Be A Flyer Distributor

How To Distribute Posters In Stores & Other Public Places

Why Flyer Distribution Work Isn’t Always A Piece Of Cake

5 Catalog & Flyer Distributor Tips To Boost Your Success

Why Poster & Flyer Distributors Will Never Run Out Of Work

4 Flyer Distributor Mistakes That Drain Earnings & Productivity

Why Budding Entrepreneurs Can Thrive From Catalog Distribution Jobs

5 Important Items That Flyer Distributors Can’t Live Without

What Else Do Distributors Deliver Besides Flyers & Posters?